framework / 09
Positioning Worksheet
The one-page worksheet I run every six months to keep the brand pointed at the right people.
Placeholder. Replace with real content.
The premise
Positioning isn’t something you do once. It’s something you check twice a year, ask honest questions about, and adjust without panicking.
(Real body content goes here. Sections to add: the questions on the worksheet, the answers I gave last time, what changed, the test for whether the positioning is working.)
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