framework / 08
Brand Voice Reference
The voice I write in across every platform, with the rules and the words I refuse to use.
Placeholder. Replace with real content.
The premise
Voice is the thing readers can pick out before they read the byline. It’s also the first thing that drifts when you’re tired. So you write it down.
(Real body content goes here. Sections to add: the three rules, the banned words and why, examples of before and after, the read-it-aloud test, when to break the rules.)
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