framework / 02
LinkedIn Playbook
Posting on LinkedIn without sounding like everyone else on LinkedIn.
Placeholder. Replace with real content.
The premise
LinkedIn rewards specific, founder-led, slightly counter-intuitive posts. Most of what’s on it is the opposite. The opening matters more than anything else.
(Real body content goes here. Sections to add: the four post types I rotate, the format that consistently outperforms, the comments-not-likes rule, what I refuse to do.)
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